CLIENT: Let's do something identical to the last spot.
EBBDO: No. We're going to use a cute multi-cultural couple, a monkey, and shoot it all in POV.
CLIENT: Okay, but make sure he "naturally" taps the product while the logo is still visible in his pocket.
CD PHIL JUNGMANNAD MILES BEAUSEIGNEUR
CLIENT: We need a basic demo video of the product.
EBBDO: Picture this. A kid as the, "Smudge Specialist" who is in charge of making sure the demo is the perfect amount of dirty..
CLIENT: Okay. He can't clean until he's 18 though.
EBBDO: *Hires hand model*
CLIENT: Okay. We're also not sure, "Howard" is easy to read in Spanish.
CD CHAD VERLYCD ROGER FISHAD MILES BEAUSEIGNEUR
CLIENT: We want the same exact scripts as the last spots but with new foods.
EBBDO: Can we put them in natural settings and at least have a multi-cultural cast?
CLIENT: Okay, as long as they can pass as Caucasian and they stare at the product for at least two seconds.
CD JUSTIN FROSOLONEAD MILES BEAUSEIGNEUR