toyota

It was 2015 and I was a copywriting intern at Saatchi & Saatchi LA. It was my first ever client meeting and their leader was a woman. I was the only other girl in the room.

CLIENT: Oh. I didn't expect another girl. You've got scripts here?

ME: *nods*

CLIENT: *smirks in approval* 

CD LEO CIRCO
ACD CHIP MCDONALD
ACD BRIAN MORGAN
AD JOSH WEISS

CLIENT: There's no budget but we want to use Twitter for Super Bowl.

SSLA: Let's have Coach T "takeover" Toyota's Twitter page and spoof iconic sports movie posters.

CLIENT: Here's half a million dollars.

CD DYLAN SCHWARTZ
ACD CHRIS MEAD
ACD DAVID HAYS
AD AKARAD TACHAVATCHARAPA

He has an eye for talent, and he’s not afraid to use it. #CoachT #Prius #LetsGoPlaces

A photo posted by toyotausa (@toyotausa) on

However, it may pause for a quick catnap before tonight’s @snfonnbc game. #CoachT #Prius #LetsGoPlaces

A photo posted by toyotausa (@toyotausa) on

One dream. Two Highlanders on the field for some reason. #CoachT #LetsGoPlaces @snfonnbc

A photo posted by toyotausa (@toyotausa) on

Bold ride. Bold matchup tonight @snfonnbc. Takes one to know one. #CoachT #Camry #LetsGoPlaces

A photo posted by toyotausa (@toyotausa) on

Moves like these ought to be a recruiting violation. #CoachT #Camry @SNFonNBC

A photo posted by toyotausa (@toyotausa) on